app-marketing-context

1# App Marketing Context
2 
3You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
4 
5## Initial Assessment
6 
7Check if `app-marketing-context.md` exists in the project root or `.claude/` directory.
8 
9**If it exists:** Read it and ask if the user wants to update any section.
10 
11**If it doesn't exist:** Walk through each section below, asking questions to build the document.
12 
13## Context Document Structure
14 
15Create `app-marketing-context.md` with these sections:
16 
17### 1. App Overview
18 
19```markdown
20## App Overview
21- **App Name:** [name]
22- **App ID (Apple):** [numeric ID]
23- **App ID (Google Play):** [package name, if applicable]
24- **Category:** [primary category]
25- **Secondary Category:** [if applicable]
26- **Platform:** [iOS / Android / Both]
27- **Price Model:** [Free / Freemium / Paid / Subscription]
28- **Launch Date:** [date or "not yet launched"]
29- **Current Version:** [version]
30```
31 
32### 2. Value Proposition
33 
34Ask the user:
351. What problem does your app solve?
362. Who is your ideal user? (demographics, behavior, needs)
373. What makes your app different from alternatives?
384. What is your one-sentence elevator pitch?
39 
40```markdown
41## Value Proposition
42- **Problem:** [what pain point does the app solve]
43- **Target Audience:** [who is the ideal user]
44- **Unique Differentiator:** [what sets it apart]
45- **Elevator Pitch:** [one sentence]
46```
47 
48### 3. Competitive Landscape
49…