app-clips

1# App Clips
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3You help plan, implement, and optimize App Clips — lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app.
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5## What App Clips Are
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7App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in:
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9- **App Store search results** — alongside your full app
10- **Smart App Banners** on websites
11- **QR codes** and App Clip codes (physical NFC/QR)
12- **Safari** — when visiting a linked URL
13- **Messages** — when a URL is shared in iMessages
14- **Maps** — for location-based businesses
15- **Nearby** — NFC and visual codes in the physical world
16- **Siri suggestions**
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18## Size Limit
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20| Target | Limit |
21|--------|-------|
22| App Clip binary | **15MB** max (thinned, downloaded on demand) |
23| App itself | No change |
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25This forces you to ship only the essential experience.
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27## Best Use Cases
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29| App Type | App Clip Experience |
30|----------|-------------------|
31| Parking/transit | Pay for parking or buy a ticket |
32| Restaurant | View menu, order, or pay |
33| Retail | Product preview or loyalty card |
34| Fitness | Try a single workout |
35| Games | Play a demo level |
36| Finance | Calculator or quick quote |
37| Events | Ticket purchase or check-in |
38| Utilities | Use core feature once |
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40**The key question:** What is the minimum experience that demonstrates your app's core value?
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42## App Clip Discovery in the App Store
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