ad-policy-check

1# ad-policy-check
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3Used by: make-static-ads (paid ads) and run-paid-campaigns (creative it checks at launch). Organic, email and creator content: load `disclosure.md` instead (or as well, when a paid ad uses a creator).
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5Craft knowledge, not legal advice. Policies change: when a rule decides whether an ad ships, tell the human to confirm it on the platform's live policy page. Claims are a separate check (the `claims-gate` skill, `../claims-gate/SKILL.md`); run that first — a line cut there is not reworded here.
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7**Reads:** the ad's planned or rendered text (copy, on-image or on-screen words, end cards, captions), what the picture shows, the people in it, the platforms and placements from the brief, the brand's category, and the brand's `dont` / `must` learnings (past disapprovals).
8**Writes:** one policy line per ad and platform, and any set-level flag.
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10## 1. Category first
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12Regulated (health, supplements, food with health, nutrition or free-from claims, cosmetics with efficacy language, alcohol, cannabis/CBD, tobacco/vape, financial products, crypto, weight loss, kids' products, regulated professions, gambling, dating, political) or a special ad category on Meta (housing, employment, credit, social issues)?
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14- No brand rule on file for it → flag the whole set "needs legal review before launch".
15- A special ad category → write it in the hand-off so whoever launches sets the flag; copy may not target protected traits.
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