make-video-ads

1# make-video-ads
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3The video engine plans, prices, renders and checks files. This playbook is the creative director and scriptwriter around it: one researched angle, a hook in the buyer's words, every word and picture held to the signed-off claims, no generated person speaking as a customer, the human shown exactly what they pay for, and an honest review of the result.
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5## What you get
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7- A **finished video ad** for the primary placement, with its script, angle (and where it came from), the claims it uses and the credits spent against the price approved.
8- An honest **review note**: what the automatic reads show, what to confirm by watching, and what only the human can judge.
9- **Launch copy and launch notes** in `ads/videos/<project_id>.md` — one file per video — for run-paid-campaigns (the chosen, script-checked post copy; AI label to switch on; music to add in-platform; sibling hook variants).
10- An offer of **hook variants** on the approved body (priced), and of other ratios or lengths (each its own video and price).
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12## Before you start
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14**Hard rules:**
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161. **Claims:** only signed-off claims and plain product facts, through `../../../skills/marketing/claims-gate/SKILL.md` — including its scoped sign-off when nothing is signed yet — in the voice-over, the on-screen text, the end card and grid text, the pictures, any product image used, and the launch copy.
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