goose-skills

<What it does and when to use it, in one or two sentences. This is what an agent matches on. At most 1,024 characters.>

Learn my brand once and stop asking me every time. Use when someone says learn my brand, set up my brand, here's our brand book, remember how we talk, what can we claim, can we say this, approve our claims, sign off our voice, our price or product changed, the client approved the claims, pick up where we left off, or check our claims are still current. Reads what GooseWorks already found about the brand, asks only the gaps as drafts to confirm, audits every claim (including ones research marked approved) and gets the ones that matter signed off with proof, scope and review date, turns the voice into rules the owner confirms, checks logo, colours and fonts, and saves it all as it goes so every other job loads it instead of asking. Ends with an unknowns list and a read-back. Not for who our customers are and what they say (use research-audience) or writing positioning from scratch (not covered yet).

Use when the marketer says: studio photos of my product without a shoot, product photos for my store page, packshots on white, lifestyle or on-model shots, photos for the new colourway, fresh product imagery for ads, photos for our launch page, our packaging changed — redo the photos, I have no photographer. Delivers store-ready product photos generated from the brand's real product photos: a shot list built from the page slots (hero, alt angle, scale, detail, in use, lifestyle, on-model), only real photos of this product as references, matched to the brand's photography, every shot checked against the real product for shape, parts, logo, text, colour, finish, scale and honest representation, with a keep / maybe / reject verdict and a page order. The human picks the keepers. Never uploads to a store, never shows a size, part, feature or result the product lacks. Not for ads with text, infographics or screenshots — make-static-ads; not for marketplace listing sets (not covered yet).

Use when the marketer says: make me a video ad, a 30-second ad for paid social, a Reel / TikTok / Shorts ad, a UGC-style video made with AI (no real creator), a product demo video, remake this ad I like for my brand, cut our best organic video into an ad, more like my winning video with new hooks, my video ad got rejected — fix it. Delivers a produced, ready-to-post video ad grounded in a researched angle: one message, a hook for the first two seconds, every claim traced to the brand's signed-off claims, no generated person posing as a customer, the exact words and the price approved before anything renders (one video, or one plus two hook variants), an honest review of the result, priced fixes only on a yes, and launch copy and notes for the ads team. Works in chat apps. Never publishes or spends ad budget. Not for real creators filming for you — work-with-creators (unsure? ask: AI-made or a real person); not for a phone-shot organic post — run-organic-social; not for static ads — mak

Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Read the brand and follow the active playbook, preserving factual prerequisites and approvals.

Make product photos (studio, lifestyle or on a model) of a brand's real products with GooseWorks in this chat. Start brand work with brand_knowledge_browse and follow the next_step in every answer.

Make an approved GooseWorks video when an answer's next_step gives its command.

Make a video ad in this chat from a real reference ad, found or theirs; styles are the fallback. Follow every answer's next_step.

GooseWorks growth coworker and router for markets, competitors, audiences, creators, campaigns, ads, photos, graphics, video, content, email, SEO, social, leads and contacts. Use for brand facts or copy too, so offers, prices, rules, audience and bestsellers reach the brand's Marketing Brain.

Create a custom video with sourced product accuracy, explicit sound routing and exact-final audiovisual review.

Checks paid ads against the ad platform's rules (Meta, TikTok, Google, LinkedIn and others) and the brand's category rules: the copy, on-image or on-screen text, pictures and people. Rewrites what can be fixed honestly, adds the disclosures that are needed, and flags anything that needs a human or legal review, with one pass, fixed or flag line per ad and platform. Use alone when you already have the ad text or images and know where they will run; otherwise run the playbook for the job (e.g. make-static-ads, make-content, email-lifecycle).

Step of the analyze-performance playbook: calls ended tests, scores last week's calls, writes this week's kill/scale/hold calls and drafts learnings for the brand brain. Run analyze-performance instead; not for direct use.

Step of the analyze-performance playbook: flags tracking breaks with fixes and explains each big metric move with evidence, confidence and ruled-out causes. Run analyze-performance instead; not for direct use.

Step of the analyze-performance playbook: gathers the week's numbers from tools, exports and pastes, cleans them, and writes the coverage line or switches to claims-only mode. Run analyze-performance instead; not for direct use.

Step of the analyze-performance playbook: ranks creative by angle, hook and format with spend gates, writes short per-channel reads and drafts what to make next. Run analyze-performance instead; not for direct use.

Step of the analyze-performance playbook: joins cleaned store or CRM numbers with ad spend to build the business-truth table, MER, new-customer cost and the overclaim ratio. Run analyze-performance instead; not for direct use.

Weekly performance read across every channel we run: what worked, why, and what to make next, judged on the business's real number (store revenue, qualified pipeline, retained users), not platform claims. Use when: write my Monday report; how are my ads doing — which ad won?; are my ads actually making money (Meta says 4x ROAS but revenue is flat); why did sales drop this week; did the test win; is my tracking working; monthly numbers for the replan; anything on fire today. Not for acting on the recommendations (pausing, scaling, launching) — use run-paid-campaigns; not for replanning the budget — use plan-campaign.

Checks every claim in a piece of copy (ads, emails, posts, pages, scripts, briefs) against the claims the brand has approved. Keeps, rewrites or cuts each line, and lists the proof that would bring a cut line back. When a line the copy needs has no approval, it asks for a short sign-off on the 3 or 4 lines that matter and records the answer. Use alone when you already have the copy and a brand set up; otherwise run the playbook for the job (e.g. make-static-ads, make-content, write-outreach).

Step of the email-lifecycle playbook: builds the month's send calendar and writes this week's email and SMS broadcasts against the approved cadence and segments. Run email-lifecycle instead; not for direct use.

Step of the email-lifecycle playbook: writes one lifecycle flow as a build sheet for the brand's email tool, every message finished in the brand voice. Run email-lifecycle instead; not for direct use.

Step of the email-lifecycle playbook: audits list, consent, live flows, recent sends and sending setup, marking every item verified, from-you or unknown. Run email-lifecycle instead; not for direct use.

Prices one discount, free-shipping threshold or referral reward against contribution margin: cost per order, share of margin used, break-even lift, code leakage risks, and one recommended offer in two plain sentences. Use alone when you already have the offer, average order value and margin per product; otherwise run email-lifecycle.

Checks a drafted email flow or broadcast before it is loaded: flow logic and exits, overlaps, offer depth and codes, stock, claims, consent and legal footer, SMS rules, rendering, voice and AI-copy tells, and the goal metric. Returns a pass / fixed / open-question table. Use alone when you already have the finished draft and the brand's product and policy facts; otherwise run email-lifecycle.

Lifecycle email, SMS and push: audits the list and deliverability, then writes the flows this kind of business needs first, loadable as-is in your own tool, plus segments, cadence and this week's broadcasts. Never sends anything. Use when: set up my welcome and abandoned-cart emails; trial onboarding or waitlist launch emails; win back lapsed customers; plan this week's emails and texts; push notifications for my app; why are my emails going to spam; plan our Black Friday email and SMS sends; a send went wrong. Not for cold outreach to prospects — use write-outreach; not the editorial newsletter issue — use make-content; not the whole cross-channel Black Friday plan — use plan-campaign.

Shared step of the marketing playbooks (make-static-ads, run-organic-social): how to review generated images and video honestly. Covers what was seen by eye versus read automatically, findings framed as things for the human to confirm, remakes only after a yes to the price, and at most two tries per item. Loaded by those playbooks; not for direct use.

Step of the improve-search-visibility playbook: runs the agreed buyer questions on AI and Google surfaces, records every run and scores how often the brand is named. Run improve-search-visibility instead; not for direct use.

Step of the improve-search-visibility playbook: checks the profiles answer engines read, plus local listings and reviews, against the brand's facts and writes corrections. Run improve-search-visibility instead; not for direct use.

Step of the improve-search-visibility playbook: turns one ranked fix into paste-ready site copy or code with owner, risk and undo, and writes page briefs. Run improve-search-visibility instead; not for direct use.

Step of the improve-search-visibility playbook: audits site indexing, crawling, technical and page issues at the requested scope, or checks pages behind lost visibility questions. Run improve-search-visibility instead; not for direct use.

Step of the improve-search-visibility playbook: drafts and scores the buyer-question set in AI and Google forms and groups it into page clusters. Run improve-search-visibility instead; not for direct use.

Audits an app's App Store and Google Play listing against three competitors (title, subtitle, description opening, first screenshots and captions, rating, review themes) and writes a field-by-field rewrite with character counts, or a launch-day listing before release. Use alone when you already have the app's store links and signed-off product facts; otherwise run improve-search-visibility.

SEO and AI-answer visibility. Use for a site SEO or technical audit with ranked fixes, competitor keyword and topic gaps, a topic cluster, SEO metrics for domains, a programmatic SEO page-set plan, or checking where ChatGPT and Google name the brand. Delivers the requested audit, comparison, map or blueprint with dated evidence and clear data limits. Also covers app store listings and local search. Drafts changes; never edits live. Full pages go to make-content; paid search goes to run-paid-campaigns.

Writes a one-page content brief before any draft: audience, intent, the one arguable point, what top results already say and what this piece adds, an outline, a proof inventory with gaps marked, voice, CTA and banned words, checked against six gates. Use alone when you already have the topic, format, audience and destination and want only the brief; otherwise run make-content.

Step of the make-content playbook: mines one finished asset into scored quotable units and maps a different lead unit to each platform. Run make-content instead; not for direct use.

Edits an existing draft in order: a substance pass (arguable thesis, swap test, fakes removed, CTA fit), a claims and fact check that cuts or softens unproven lines, a readability and voice-match pass, then an AI-tell sweep, with an edit note listing open gaps. Use alone when you already have a finished draft and the brand's voice samples and approved claims; otherwise run make-content.

Writes marketing content: articles, single posts, newsletters, scripts and repurposed cuts, each with an edit note and a claims check. Use when a marketer says "write a blog post / case study", "write a LinkedIn or X post / thread / X article", "carousel copy", "draft this week's newsletter", "turn this webinar into posts" or "repurpose this", "write a TikTok or YouTube script", "refresh this old post", or "write the page from this SEO brief". Words only; nothing is invented or published. Not for a dated posting calendar — use run-organic-social; not ad copy (make-static-ads) or promo emails (email-lifecycle). Press releases, landing and product pages, and sales decks are not covered.

Step of make-static-ads: writes the text for each slot the ad's template sets, then the primary texts, headline, description and CTA around the image, from usable facts and customer words. Run make-static-ads instead; not for direct use.

Step of the make-static-ads playbook: pulls every claim-bearing span out of an ad — the copy around the image, the on-image words in the prompt, badges, and what the picture implies — and keeps or cuts each by the brand-brain rule. Runs before spend on the finished prompt (Pass A) and on every render (Pass B). Run make-static-ads instead; not for direct use.

Step of make-static-ads: writes each ad's render prompt and ordered image list from its concept-board row, one per ad and ratio, ready for a quoted render. Run make-static-ads instead; not for direct use.

Step of make-static-ads: turns the chosen angles into messages, visual ideas and a template per ad, checks each against the brand profile and recent ads, writes the concept board and has a fresh critic attack it before any copy, prompt or spend. Run make-static-ads instead; not for direct use.