email-lifecycle-broadcast-planner

1# broadcast-planner
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3**Reads:** make-content's next newsletter issue if any; `../email-lifecycle/references/segments-cadence-offers.md`, `../email-lifecycle/references/copy-craft.md`, `../email-lifecycle/references/sms-push-whatsapp.md`, `../email-lifecycle/references/modes-and-incidents.md` (seasonal); the approved cadence and segments from `lifecycle/program.md`; the brand's promotional calendar and launch dates (brain or asked); campaign records with an email/SMS leg via `gooseworks:campaign_read`; last week's results from the latest `reports/performance/*.md`; stock for every product it will feature (asked if the brain does not hold it).
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5**Does:**
61. **The month's calendar.** One row per planned send: date, segment, type (value / promotional / launch / newsletter), the one idea, offer if any (from the ladder only), channel. Campaign moments come from plan-campaign's brief; the rest are filled to the approved cadence with roughly 60–70% useful sends in non-sale weeks; a pull-back week after any tentpole. Flags blackout dates and shipping cut-offs. Totals the month's sends (sequences built as broadcasts + broadcasts + newsletter, after exits) against the plan's monthly send limit; spreads the sends or proposes the upgrade.
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