make-content-content-brief

1# Content brief
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3No fresh draft starts without a brief. Write it, check it against the six gates below, and save it before drafting.
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5## Read first (all free)
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7- `gooseworks:brand_read` `sections: ["summary","kit","learnings"]`, lean (it returns every `must`/`dont` fact; read learnings in full only for `do`/`insight` rules): the voice, audience, value props, the kit's reference examples and templates, and the learnings (`must` / `do` / `dont`). Read the kit in full (alone: `sections: ["kit"]`, `detail: "full"`) only when you need its example lines or images.
8- `gooseworks:knowledge_search` with the topic as the query, across all source types. This returns past creatives and feedback, saved rules, customer evidence and documents. Then work out which brand claims are usable through the shared claims gate (the `claims-gate` skill, `../claims-gate/SKILL.md`): signed-off claims, the scoped sign-off this run, or plain product facts only. Proof slots may only hold usable claims and the sourced facts in `../make-content/references/fact-rules.md`.
9- The voice-of-customer bank (research-audience writes it): `gooseworks:file_read` `research/audience/voc-bank.md` (brand coworker scope). If it is not there, use `gooseworks:knowledge_search` `source_types: ["document","evidence"]`, query "voice-of-customer bank <topic>". It gives buyer phrases, objections and questions on this topic, each with its source and date.
10- When the ask comes from a sibling:
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