Skills for Real Engineers. Straight from my .agents directory.
39 skills
make-content
Agent skill from
Writes marketing content: articles, single posts, newsletters, scripts and repurposed cuts, each with an edit note and a claims check. Use when a marketer says "write a blog post / case study", "write a LinkedIn or X post / thread / X article", "carousel copy", "draft this week's newsletter", "turn this webinar into posts" or "repurpose this", "write a TikTok or YouTube script", "refresh this old post", or "write the page from this SEO brief". Words only; nothing is invented or published. Not for a dated posting calendar — use run-organic-social; not ad copy (make-static-ads) or promo emails (email-lifecycle). Press releases, landing and product pages, and sales decks are not covered.
How to install make-content
install make-content
# install the goose-skills pack with the skills CLI
npx skills add gooseworks-ai/goose-skills# or add only this skill to Claude Code: copy the folder
skills/marketing/make-content/
# into
~/.claude/skills/make-content/ (all projects)
.claude/skills/make-content/ (one project)
1# make-content23## What you get45One of five things, saved to the brand's workspace and shown in chat:671. **A repurposed set.** One finished asset is mined into scored units. Each platform the brand uses gets a native version with a different lead unit and hook, ready to paste. Each version has an asset line saying what visual it needs and who makes it.82. **A single post.** One LinkedIn, X, Threads or Instagram post, a thread, or an X long post or Article (references/formats.md), written native to its platform. It skips the calendar and the units table unless there is a source asset.93. **A fresh piece.** A one-page brief, then a first draft in the brand's (or a named author's) voice. Long-form adds the publish kit: headline options, meta, slug, H2 skeleton, internal links, CTA, image notes and distribution notes.104. **A refresh redline.** An old piece rewritten where it decays, with each change and its reason.115. **This week's newsletter issue,** written from a saved template and the week's notes.1213Every piece carries an **edit note** and a **claims check**: what was kept, softened and cut, and the proof that would restore each cut. The formats are listed in references/formats.md. Anything else is routed (Out of scope).1415## Before you start16…
Excerpt shown under the repository's MIT license.
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