make-static-ads-concept-grid

1# concept-grid
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3**Read first:** `../make-static-ads/references/ideas.md` §1–4 (§1 the failure and what a demonstration is; §2 the method, whose A is the material for step 2 below; §3 the tests; §4 two short examples), `../make-static-ads/references/levels.md` (what each creativity level keeps from the template). This step is the order of work.
4**Reads:** `profile.md` and what Step 1 found (product facts, customer words, history); the angles and level chosen in Step 2.
5**Writes:** `board.md` in the batch folder `ads/batches/<YYYY-MM-DD>-<slug>/` (on a host with no files, in the batch file).
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7The order is fixed: **angle → message → visual idea → style → template.** The template never decides the message.
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9## 1. Angle
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11Each ad starts from the angle chosen in Step 2: one of the profile's angles, or a marked new one (the cap: `../make-static-ads/SKILL.md` Step 2). Several ads may share an angle; they then need different messages.
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13## 2. Message
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15For each ad, the one thing it says, as a plain sentence, grounded in a product fact or customer situation with its source, or labelled **(hypothesis)**. Draft two or three messages per angle and keep the strongest. The message must sound like the brand (the profile's voice and positioning), not like a generic ad.
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17## 3. Visual idea
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