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SKILL.md

make-static-ads-claims-extract

Agent skill fromgooseworks-ai/goose-skills

Step of the make-static-ads playbook: pulls every claim-bearing span out of an ad — the copy around the image, the on-image words in the prompt, badges, and what the picture implies — and keeps or cuts each by the brand-brain rule. Runs before spend on the finished prompt (Pass A) and on every render (Pass B). Run make-static-ads instead; not for direct use.

How to install make-static-ads-claims-extract

install make-static-ads-claims-extract
# install the goose-skills pack with the skills CLI
npx skills add gooseworks-ai/goose-skills

# or add only this skill to Claude Code: copy the folder

skills/marketing/make-static-ads-claims-extract/

# into

~/.claude/skills/make-static-ads-claims-extract/ (all projects)

.claude/skills/make-static-ads-claims-extract/ (one project)

skills/marketing/make-static-ads-claims-extract/SKILL.md

MITFull file
1# claims-extract
2
3Every factual line in an ad is a usable fact or is cut (`../make-static-ads/references/claims-and-policy.md` §2, which applies the `claims-gate` skill). This atom is the static-ad extract step.
4
5**Reads:** the copy (the `make-static-ads-ad-copy` skill); each ad's finished prompt (the `make-static-ads-compose` skill) for Pass A, or its renders for Pass B; the claims contract loaded at Step 1 (`../claims-gate/SKILL.md` §1); `../make-static-ads/references/claims-and-policy.md` §1–2 (what counts, trigger words, the four doors, offers); the product record and real label text.
6**Writes:** per ad, the span list with a verdict per span; the per-ad result and the cut list (hand-off and batch file).
7
81. **Pass A — extract** from each ad before any quote: primary texts, link headline, description, CTA, destination; from the prompt, every on-image word it asks the model to draw (headline, support line, badge, sticker, quote) and what its scene implies (before/after pairs, glow "results", lab coats, seals, a picture that says the product replaces other products); offer terms.
92. **Pass B — what the model drew:** read the render (by eye, or its automatic read) for words it added or changed, invented "#1", stars, seals, laurels, prices, a badge carried over from a reference, dropped qualifiers and garbled text.
10…

Excerpt shown under the repository's MIT license.

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