analyze-performance-intake

1# Intake, hygiene and coverage (atom)
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3**Load:** `../analyze-performance/references/measurement-contract.md`.
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5**Inputs:** the measurement contract (company type, referee, channel roster); tool reads (`meta_read performance`, `social_analytics_get`, `ads_creative_read`, `video_read`, `campaign_read`); the marketer's connectors / exports / screenshots / pastes from the one input message.
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7**Do:**
81. Start from the minimum useful read (contract §4) and tick the rest against the roster; big pasted exports are totalled in code when a code tool exists; with none, never totalled by eye — ask for the summary report and mark the referee not measured until it arrives (contract §4); never echoed. Then: what arrived, what didn't ("not checked this week" — no mid-run asks).
92. Hygiene: strip test, wholesale, staff orders and subscription renewals from new revenue; net refunds; align timezone and currency; note discount depth.
103. Maturity: compare this week as first reported with last week as first reported; show last week restated separately. Exports are the week's source; `meta_read` identifies Goose ads and cross-checks — de-duplicate by ad id.
113b. Save the input summary to `reports/performance/inputs/<YYYY-MM-DD>.md` for run-paid-campaigns to reuse.
124. Coverage line: per channel — truth / claimed / not measured / not used; share of Meta spend seen in detail.
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