Skills for Real Engineers. Straight from my .agents directory.
39 skills
analyze-performance
Agent skill from
Weekly performance read across every channel we run: what worked, why, and what to make next, judged on the business's real number (store revenue, qualified pipeline, retained users), not platform claims. Use when: write my Monday report; how are my ads doing — which ad won?; are my ads actually making money (Meta says 4x ROAS but revenue is flat); why did sales drop this week; did the test win; is my tracking working; monthly numbers for the replan; anything on fire today. Not for acting on the recommendations (pausing, scaling, launching) — use run-paid-campaigns; not for replanning the budget — use plan-campaign.
How to install analyze-performance
install analyze-performance
# install the goose-skills pack with the skills CLI
npx skills add gooseworks-ai/goose-skills# or add only this skill to Claude Code: copy the folder
skills/marketing/analyze-performance/
# into
~/.claude/skills/analyze-performance/ (all projects)
.claude/skills/analyze-performance/ (one project)
1# analyze-performance23## What you get45- **The Monday report** — saved to `reports/performance/<YYYY-MM-DD>.md` and shown in chat, the same shape every week (`references/monday-report.md`); run-paid-campaigns decides and acts on its recommendations.6- **Learnings** written to the brand brain after the marketer has seen and kept them; ended tests' measured results saved as readouts.7- **A run record** for next week (`references/run-memory.md`): the per-channel and per-ad scorecards with the trend since last run, each call with its owner, review date and test, and what happened to last week's calls — saved to the brand, so "what worked" and "what to make next" rest on weeks of history, not one week.8- **Monthly unit-economics read** for plan-campaign's replan; **daily pulse** on request, exception-only (`references/monthly-and-pulse.md`).910## Before you start11121. **Setup first:** do the `marketing-guide` skill (`../marketing-guide/SKILL.md`) §1–2 (connect, brand, brain read) before anything else; the job line is "read your results". This playbook offers **local mode** (marketing-guide §5): with no GooseWorks it reads through the marketer's connectors, else exports and screenshots, and keeps the contract, reports and run records in the local folder. A missing connection is never a blocker: say in one line what this read can and can't see, and go on.13…
Excerpt shown under the repository's MIT license.
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