li-dm

1# li-dm
2 
3The invite note is 200 characters. The first DM decides whether there is a
4second one. Neither is a pitch.
5 
6## Before writing, get the specifics
7 
8Ask for, in one batched question:
9 
101. **Who** - name, role, company.
112. **The hook** - the actual reason to reach out now. A post they wrote, a
12   thing their company shipped, a mutual connection, a talk they gave. Not
13   "they fit my ICP".
143. **What the user wants** - a conversation, a referral, a job, a sale. Be
15   honest internally, even if the message does not lead with it.
16 
17If there is no specific reason to message this person today, say so. A message
18with no reason is what everyone else sends, and it is why their reply rate is
192%.
20 
21## The invite note (200 characters)
22 
23```
24{one specific reference to them} + {one line of who you are} + {no ask}
25```
26 
27The note asks for nothing. It exists to make the accept obvious. Under 200
28characters including spaces - count them and show the count.
29 
30```
31Saw your post on killing the discovery call - we did the same thing in March
32and it worked. I run ops at a 12-person studio. Would like to follow along.
33                                                                    [187/200]
34```
35 
36## The first message, after they accept
37 
38Wait a day. Then:
39 
40- **Two to four sentences.** A screen of text is a delete.
41- **Reference the specific thing** from the note - continuity is the whole
42  reason the note was specific.
43- **Give something before asking.** A number, a template, a name, an answer.
44…