li-profile

1# li-profile
2 
3A profile is not a resume. A resume answers "what have you done". A profile
4answers "should I message this person", and it answers it in about four
5seconds, from the headline and the first two lines of the about.
6 
7## Input
8 
9Ask the user to paste: headline, about section, current role and the last two
10experience entries, plus whether they have a banner and featured section. A
11screenshot of the top card is enough for the first pass. Do not log into
12LinkedIn on their behalf.
13 
14## Score it
15 
16Read `rubric.json` in this folder. Twelve items, 100 points, each with what
17full marks looks like. Score every item, show the table, and give the total.
18Be honest - most profiles land in the 30s and 40s on the first pass, and a
19generous score is useless.
20 
21```
22PROFILE SCORE  41/100
23 
24  headline            3/12   job title only, no outcome, no audience
25  about first 2 lines 2/10   opens with "passionate about"
26  about body          4/10   history, not offer
27  featured            0/8    empty
28  banner              0/6    default blue
29  ...
30```
31 
32## Then rewrite, in this order
33 
34Fix in descending order of points lost. Do not rewrite everything at once -
35the user has to actually paste each of these in.
36 
37**1. Headline (220 characters).** The formula that works:
38`{what you do for whom} | {proof} | {how to start}`. Not your job title. Not
39"Helping X do Y" as the first three words, which every second profile now
40opens with. Give three options.
41…