li-repurpose

1# li-repurpose
2 
3One good long asset contains four to six posts. Most people extract one and
4throw the rest away.
5 
6## Input
7 
8A transcript, an article, a newsletter, a script, a call summary. If the user
9gives a YouTube URL and there is a transcript tool available in the session,
10use it; otherwise ask them to paste the text. Read the whole thing before
11extracting anything.
12 
13## Extract, do not summarise
14 
15A summary of a video is not a post. Nobody wants the summary. Go through the
16asset and pull out the things that stand alone:
17 
18| pull | what it is |
19| --- | --- |
20| **Claims** | every sentence that would start an argument |
21| **Numbers** | every figure, cost, duration, percentage |
22| **Stories** | every moment with a person, a scene and a cost |
23| **Mechanisms** | every "the way this works is..." explanation |
24| **Mistakes** | every admission of something that went wrong |
25| **Lines** | every sentence that is already quotable as-is |
26 
27List what you found, with counts, before writing anything. If the asset yields
28fewer than four items, it is thin, and four posts squeezed out of it will be
29thin too. Say that.
30 
31## Then build the week
32 
33Each extract becomes one post, and each post has to stand completely on its
34own - the reader has not seen the video and never will. Never write "as I
35mentioned in my latest video". The post is the thing.
36 
37Assign a hook formula from `li-post/hooks.json` to each, and vary them: five
38posts from one source with the same hook shape reads as a content mill.
39…