li-carousel

1# li-carousel
2 
3Document posts are the highest-dwell format on LinkedIn, because a swipe is
4counted and a scroll is not. The format rewards one idea broken into steps.
5It punishes a text post cut into pieces.
6 
7## When to use it instead of a text post
8 
9Use a carousel when the idea has **sequence** - steps, a countdown, a
10before/after progression, a framework with parts. Use a text post when the
11idea is one claim. Splitting one claim across eight slides is the most common
12way carousels fail, and if that is what the user has, say so and hand them to
13`/li-post`.
14 
15## Structure
16 
178-12 slides. Under 8 is a text post. Over 12 and the completion rate falls off
18a cliff.
19 
20```
211        COVER      the hook, 6 words or fewer, plus one line of promise
222        THE STAKE  why this matters, in one sentence
233-N      ONE IDEA PER SLIDE. A headline of 3-7 words, and at most 25 words
24                    under it. If a slide needs a paragraph, it is two slides.
25N+1      RECAP      the whole thing as a list, so the screenshot is useful
26LAST     CTA        one action. Follow, comment a keyword, or the link. One.
27```
28 
29## Slide copy rules
30 
31- **Slide 1 is 80% of the result.** Six words. Big. The rest of the deck
32  cannot save a cover nobody swipes.
33- **Number every slide** (3/10). Completion goes up when people can see the
34  end.
35- **No slide is a paragraph.** If you cannot say it in 25 words, split it.
36- **The recap slide is the one people screenshot.** Make it standalone.
37…