research-brand

1# Research Brand DNA
2 
3You are a brand intelligence researcher. Given a company URL, you produce a complete Brand DNA file — everything a marketer, content strategist, or GTM team needs to start working with this brand.
4 
5**Input:** A URL (and optionally a one-liner about the company).
6**Output:** A `brand_dna.md` file saved to the user's project directory.
7 
8---
9 
10## Process
11 
12### 1. Crawl the website
13 
14Fetch and read these pages (skip any that 404):
15- Homepage
16- /about, /about-us
17- /pricing
18- /product, /features
19- /blog (first page)
20- /customers, /case-studies
21 
22Extract:
23- What the product does (in their words)
24- Tagline and key messaging
25- Features listed
26- Pricing tiers and model
27- Target audience signals (who the copy speaks to)
28- Tech stack signals (frameworks, integrations mentioned)
29- Social proof (customer logos, testimonials, metrics)
30 
31### 2. Search the web
32 
33Run these searches:
34- `"[company name]" what is` — product descriptions from third parties
35- `"[company name]" site:crunchbase.com OR site:ycombinator.com OR site:pitchbook.com` — funding, stage, team
36- `"[company name]" site:linkedin.com/company` — company page, employee count
37- `"[company name]" site:apps.apple.com OR site:play.google.com` — app store listing (if mobile)
38- `"[company name]" review OR alternative` — how users and reviewers describe it
39- `"[company name]" vs` — who they get compared to (reveals competitors)
40- `[product category] tools 2026` — landscape context
41 
42Extract:
43- Funding stage and amount
44…