competitive-battlecard
Agent skill fromphuryn/pm-skills
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
How to install competitive-battlecard
install competitive-battlecard
# install the pm-skills pack with the skills CLI
npx skills add phuryn/pm-skills# or add only this skill to Claude Code: copy the folder
pm-go-to-market/skills/competitive-battlecard/
# into
~/.claude/skills/competitive-battlecard/ (all projects)
.claude/skills/competitive-battlecard/ (one project)
1## Competitive Battlecard23Create a concise, sales-ready battlecard for use against a specific competitor.45### Context67You are creating a competitive battlecard for **$ARGUMENTS**.89Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.1011### Instructions12131. **Research the competitor** (use web search):14 - Current product offerings and features15 - Pricing tiers and model16 - Target market and positioning17 - Recent product launches or changes18 - Known strengths and weaknesses19 - Customer reviews and sentiment (G2, Capterra, Reddit)20212. **Create the battlecard** with these sections:2223 ### Company Overview24 - Founded, HQ, funding/revenue (if public)25 - Target market and ICP26 - Positioning in one sentence2728 ### Quick Comparison2930 | Capability | Us | Them | Winner |31 |---|---|---|---|32 | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |33 | [Feature area 2] | ... | ... | ... |34 | Pricing | ... | ... | ... |35 | Support | ... | ... | ... |3637 ### Where We Win38 - [Advantage 1]: [Proof point or customer quote]39 - [Advantage 2]: [Specific capability they lack]40 - [Advantage 3]: [Better approach with reasoning]4142 ### Where They Win43 - [Their strength 1]: [Our counter-positioning]44 - [Their strength 2]: [How we mitigate this gap]4546 ### Common Objections & Responses47…
Excerpt shown under the repository's MIT license.
