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SKILL.md

competitive-battlecard

Agent skill fromphuryn/pm-skills

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

How to install competitive-battlecard

install competitive-battlecard
# install the pm-skills pack with the skills CLI
npx skills add phuryn/pm-skills

# or add only this skill to Claude Code: copy the folder

pm-go-to-market/skills/competitive-battlecard/

# into

~/.claude/skills/competitive-battlecard/ (all projects)

.claude/skills/competitive-battlecard/ (one project)

pm-go-to-market/skills/competitive-battlecard/SKILL.md

MITFull file
1## Competitive Battlecard
2
3Create a concise, sales-ready battlecard for use against a specific competitor.
4
5### Context
6
7You are creating a competitive battlecard for **$ARGUMENTS**.
8
9Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
10
11### Instructions
12
131. **Research the competitor** (use web search):
14 - Current product offerings and features
15 - Pricing tiers and model
16 - Target market and positioning
17 - Recent product launches or changes
18 - Known strengths and weaknesses
19 - Customer reviews and sentiment (G2, Capterra, Reddit)
20
212. **Create the battlecard** with these sections:
22
23 ### Company Overview
24 - Founded, HQ, funding/revenue (if public)
25 - Target market and ICP
26 - Positioning in one sentence
27
28 ### Quick Comparison
29
30 | Capability | Us | Them | Winner |
31 |---|---|---|---|
32 | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
33 | [Feature area 2] | ... | ... | ... |
34 | Pricing | ... | ... | ... |
35 | Support | ... | ... | ... |
36
37 ### Where We Win
38 - [Advantage 1]: [Proof point or customer quote]
39 - [Advantage 2]: [Specific capability they lack]
40 - [Advantage 3]: [Better approach with reasoning]
41
42 ### Where They Win
43 - [Their strength 1]: [Our counter-positioning]
44 - [Their strength 2]: [How we mitigate this gap]
45
46 ### Common Objections & Responses
47…

Excerpt shown under the repository's MIT license.

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