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phuryn /

pm-skills

PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth.

Stars
28k
Skills
40
License
MIT
Last commit
Nov 8, 2026
install.sh
# every skill in this repo, via the skills CLI
npx skills add phuryn/pm-skills

# or, for Claude Code, copy one skill folder into

~/.claude/skills/ (all projects)

.claude/skills/ (this project)

View phuryn/pm-skills on GitHub
Inside this pack

40 skills in pm-skills

Each skill is a SKILL.md file your agent loads when a task matches its description.
  1. 01
    code-review

    Moved to phuryn/product-engineering, where it is maintained in the ai-shipping plugin; this copy says where it went and how to install it. Use when asked to review changes, find bugs, audit a codebase, or check whether a fix is safe.

    Preview SKILL.md
  2. 02
    intended-vs-implemented

    Moved to phuryn/product-engineering, where it is maintained in the ai-shipping plugin; this copy says where it went and how to install it. Use when asked to find where the code does something other than its docs say.

    Preview SKILL.md
  3. 03
    shipping-artifacts

    Moved to phuryn/product-engineering, where it is maintained in the ai-shipping plugin; this copy says where it went and how to install it. Use when asked to document an AI-built app so it can be reviewed before it ships.

    Preview SKILL.md
  4. 04
    ab-test-analysis

    Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

    Preview SKILL.md
  5. 05
    cohort-analysis

    Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over time, investigating churn patterns, or identifying engagement trends.

    Preview SKILL.md
  6. 06
    sql-queries

    Generate SQL queries from natural language descriptions. Supports BigQuery, PostgreSQL, MySQL, and other dialects. Reads database schemas from uploaded diagrams or documentation. Use when writing SQL, building data reports, exploring databases, or translating business questions into queries.

    Preview SKILL.md
  7. 07
    brainstorm-okrs

    Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

    Preview SKILL.md
  8. 08
    create-prd

    Create a lean, decision-ready Product Requirements Document with an 8-section template: summary, contacts, background, objective, market segments, value propositions (6-part JTBD template), solution, and release. Lean by default (about one to two pages), with a fuller spec on request. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.

    Preview SKILL.md
  9. 09
    dummy-dataset

    Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or generating sample data for development and demos.

    Preview SKILL.md
  10. 10
    job-stories

    Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.

    Preview SKILL.md
  11. 11
    live-polls

    A poll or vote in a meeting, workshop or training: 'run a quick poll', dot-voting, a confidence vote, a word cloud, a quiz. Ask the room before the discussion and decide with the result. AskOne by default.

    Preview SKILL.md
  12. 12
    live-qa

    Running audience Q&A at an all-hands, AMA, webinar, launch, sprint review or talk, or turning a session's questions into a FAQ: collect, moderate, answer and follow up every question. AskOne by default.

    Preview SKILL.md
  13. 13
    outcome-roadmap

    Transform an output-focused roadmap into an outcome-focused one that communicates strategic intent. Rewrites initiatives as outcome statements reflecting user and business impacts. Use when shifting to outcome roadmaps, making a roadmap more strategic, or rewriting feature lists as outcomes.

    Preview SKILL.md
  14. 14
    pre-mortem

    Run a pre-mortem risk analysis on a PRD or launch plan. Categorizes risks as Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries), then classifies as launch-blocking, fast-follow, or track. Use when preparing for launch, stress-testing a product plan, or identifying what could go wrong.

    Preview SKILL.md
  15. 15
    prioritization-frameworks

    Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization approaches work.

    Preview SKILL.md
  16. 16
    release-notes

    Generate user-facing release notes from tickets, PRDs, or changelogs. Creates clear, engaging summaries organized by category (new features, improvements, fixes). Use when writing release notes, creating changelogs, announcing product updates, or summarizing what shipped.

    Preview SKILL.md
  17. 17
    retro

    Facilitate a structured sprint retrospective — what went well, what didn't, and prioritized action items with owners and deadlines. Use when running a retrospective, reflecting on a sprint, creating action items from team feedback, or learning how to run effective retros.

    Preview SKILL.md
  18. 18
    sprint-plan

    Plan a sprint with capacity estimation, story selection, dependency mapping, and risk identification. Use when preparing for sprint planning, estimating team capacity, selecting stories, or balancing sprint scope against velocity.

    Preview SKILL.md
  19. 19
    stakeholder-map

    Build a stakeholder map using a power/interest grid, identify communication strategies per quadrant, and generate a communication plan. Use when managing stakeholders, preparing for a launch, aligning cross-functional teams, or planning stakeholder engagement.

    Preview SKILL.md
  20. 20
    strategy-red-team

    Red-team a PRD, roadmap, or strategy by attacking its load-bearing assumptions before reality does. Steelmans then attacks each claim, ranks failure modes by impact × likelihood × cheapness-to-test, and returns the cheapest test and kill criteria for each. Use when stress-testing a plan, pressure-testing a strategy, challenging assumptions, or preparing a doc for executive review.

    Preview SKILL.md
  21. 21
    summarize-meeting

    Summarize a meeting transcript into structured notes with date, participants, topic, key decisions, summary points, and action items. Use when processing meeting recordings, creating meeting notes, writing meeting minutes, or recapping discussions.

    Preview SKILL.md
  22. 22
    test-scenarios

    Create comprehensive test scenarios from user stories with test objectives, starting conditions, user roles, step-by-step actions, and expected outcomes. Use when writing QA test cases, creating test plans, defining acceptance tests, or preparing for feature validation.

    Preview SKILL.md
  23. 23
    user-stories

    Create user stories following the 3 C's (Card, Conversation, Confirmation) and INVEST criteria with descriptions, design links, and acceptance criteria. Use when writing user stories, breaking down features into backlog items, or defining acceptance criteria.

    Preview SKILL.md
  24. 24
    wwas

    Create product backlog items in Why-What-Acceptance format — independent, valuable, testable items with strategic context. Use when writing structured backlog items, breaking features into work items, or using the WWA format.

    Preview SKILL.md
  25. 25
    beachhead-segment

    Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.

    Preview SKILL.md
  26. 26
    competitive-battlecard

    Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

    Preview SKILL.md
  27. 27
    growth-loops

    Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

    Preview SKILL.md
  28. 28
    gtm-motions

    Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

    Preview SKILL.md
  29. 29
    gtm-strategy

    Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

    Preview SKILL.md
  30. 30
    ideal-customer-profile

    Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

    Preview SKILL.md
  31. 31
    competitor-analysis

    Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

    Preview SKILL.md
  32. 32
    customer-journey-map

    Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

    Preview SKILL.md
  33. 33
    market-segments

    Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

    Preview SKILL.md
  34. 34
    market-sizing

    Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.

    Preview SKILL.md
  35. 35
    sentiment-analysis

    Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.

    Preview SKILL.md
  36. 36
    survey-design

    Writing or reviewing a survey or questionnaire: customer feedback, NPS, CSAT, CES, pricing, market research, an in-app survey. Starts from the decision, asks about facts, pilots it, and reports the sample honestly.

    Preview SKILL.md
  37. 37
    user-personas

    Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.

    Preview SKILL.md
  38. 38
    user-segmentation

    Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.

    Preview SKILL.md
  39. 39
    marketing-ideas

    Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.

    Preview SKILL.md
  40. 40
    north-star-metric

    Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.

    Preview SKILL.md

Skills can include instructions and scripts that your agent will run. Read the SKILL.md and any bundled files before installing. Tooluck lists public GitHub data and does not audit this code.

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