ideal-customer-profile

1# Ideal Customer Profile
2 
3## Overview
4Identify your Ideal Customer Profile (ICP) from research and survey data. This skill synthesizes customer research to define the customer most likely to find value, retain, and expand with your product.
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6## When to Use
7- Defining ICP from product-market fit survey data
8- Targeting high-value customer segments
9- Analyzing customer success and expansion patterns
10- Prioritizing sales and marketing efforts
11- Evaluating new customer opportunities for fit
12- Refining target market definition
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14## ICP Framework Components
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16### Demographics
17Who are they from a firmographic and personal perspective?
18- Company size (employees, revenue)
19- Industry or vertical
20- Geographic location
21- Job title and department
22- Years of experience in role
23- Education and background
24- Organizational structure and reporting
25 
26### Behaviors
27How do they work and make decisions?
28- How they discover and evaluate solutions
29- Buying process and decision-making timeline
30- Technical literacy and product adoption speed
31- Collaboration style (solo decision vs committee)
32- Change management and adoption style
33- Tool switching frequency
34- Community involvement and peer influence
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36### Jobs to Be Done (JTBD)
37What are they trying to accomplish?
38- Primary job/goal they're trying to achieve
39- Secondary jobs that support the primary job
40- Emotional jobs (how they want to feel)
41- Social jobs (status and perception)
42- Jobs they avoid or want to eliminate
43…