Tooluck logoTooluck
SKILL.md

competitor-analysis

Agent skill fromphuryn/pm-skills

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

How to install competitor-analysis

install competitor-analysis
# install the pm-skills pack with the skills CLI
npx skills add phuryn/pm-skills

# or add only this skill to Claude Code: copy the folder

pm-market-research/skills/competitor-analysis/

# into

~/.claude/skills/competitor-analysis/ (all projects)

.claude/skills/competitor-analysis/ (one project)

pm-market-research/skills/competitor-analysis/SKILL.md

MITFull file
1# Competitor Analysis
2
3## Purpose
4Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.
5
6## Instructions
7
8You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.
9
10### Input
11Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified).
12
13Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.
14
15### Analysis Steps (Think Step by Step)
16
171. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS
182. **Competitor Identification**: Use web search to identify 5 primary direct competitors
193. **Competitive Intelligence**: Research each competitor's positioning, features, pricing, go-to-market strategy
204. **Strengths & Weaknesses**: Assess competitor capabilities, limitations, and market positioning
215. **Differentiation Mapping**: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
22…

Excerpt shown under the repository's MIT license.

More skills in pm-skills

Keep exploring

Similar skill repositories

thedotmack /

claude-mem
116k

Persistent Context Across Sessions for Every Agent – Captures everything your agent does during sessions, compresses it with AI, and injects relevant context back into future sessions. Works with Claude Code, OpenClaw, Codex, Gemini, Hermes, Copilot, OpenCode + More

CCCXGHGM+135 skills

nexu-io /

open-design
107k

The 1st Collaborative AI Design Agent Workspace. Local-first and open source. Create motion, prototypes, websites, apps, dashboards, presentations, images, and videos with your team and AI agents. Share work, exchange feedback, and iterate together in one workspace.

40 skills

tt-a1i /

archify
95k

Turn any idea, plan, or codebase into a beautiful interactive diagram. An agent skill for Claude Code, Codex, and more.

CCCXOC1 skill

Newsletter

Join the Community

Subscribe to our newsletter for the latest news and updates