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SKILL.md

market-segments

Agent skill fromphuryn/pm-skills

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

How to install market-segments

install market-segments
# install the pm-skills pack with the skills CLI
npx skills add phuryn/pm-skills

# or add only this skill to Claude Code: copy the folder

pm-market-research/skills/market-segments/

# into

~/.claude/skills/market-segments/ (all projects)

.claude/skills/market-segments/ (one project)

pm-market-research/skills/market-segments/SKILL.md

MITFull file
1# Market Segments
2
3## Purpose
4Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
5
6## Instructions
7
8You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
9
10### Input
11Your task is to identify and analyze potential customer segments for **$ARGUMENTS**.
12
13If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
14
15### Analysis Steps (Think Step by Step)
16
171. **Market Exploration**: Consider the full addressable market for $ARGUMENTS
182. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
193. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments
204. **Characterization**: For each segment, synthesize profiles and validate distinctness
215. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment
22
23### Output Structure
24
25For each of the 3-5 segments, provide:
26
27**Segment Name & Overview**
28- Clear, memorable segment identifier
29…

Excerpt shown under the repository's MIT license.

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