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SKILL.md

user-segmentation

Agent skill fromphuryn/pm-skills

Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.

How to install user-segmentation

install user-segmentation
# install the pm-skills pack with the skills CLI
npx skills add phuryn/pm-skills

# or add only this skill to Claude Code: copy the folder

pm-market-research/skills/user-segmentation/

# into

~/.claude/skills/user-segmentation/ (all projects)

.claude/skills/user-segmentation/ (one project)

pm-market-research/skills/user-segmentation/SKILL.md

MITFull file
1# User Segmentation
2
3## Purpose
4Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments. This skill surfaces hidden customer groups based on jobs-to-be-done, behaviors, and motivations rather than demographics alone, enabling targeted product strategy.
5
6## Instructions
7
8You are an expert behavioral researcher and data analyst specializing in user segmentation and behavioral clustering.
9
10### Input
11Your task is to segment users for **$ARGUMENTS** based on behavior, jobs-to-be-done, and unmet needs.
12
13If the user provides feedback data, interviews, support tickets, product usage logs, surveys, or other user data, read and analyze them directly. Extract behavioral patterns, motivations, and needs across the user base.
14
15### Analysis Steps (Think Step by Step)
16
171. **Data Preparation**: Read and organize all provided user feedback and data
182. **Behavior Extraction**: Identify key behavioral patterns, usage modes, and user journeys
193. **Needs Analysis**: Map jobs-to-be-done, desired outcomes, and pain points for each user
204. **Clustering**: Group users into distinct segments based on behavior and needs similarity
215. **Validation**: Ensure segments are coherent, non-overlapping, and actionable
226. **Characterization**: Develop rich profiles for each segment with representative quotes
23
24### Output Structure
25
26For each identified segment (minimum 3):
27
28**Segment Name & Overview**
29- Clear, descriptive segment identifier
30…

Excerpt shown under the repository's MIT license.

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