customer-journey-map

1## Customer Journey Map
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3Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
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5### Context
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7You are creating a customer journey map for **$ARGUMENTS**.
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9If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
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11### Instructions
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131. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
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152. **Map the journey stages** (adapt to the product):
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17   | Stage | Description |
18   |---|---|
19   | **Awareness** | How do they first learn about the product? |
20   | **Consideration** | What do they evaluate? What alternatives do they compare? |
21   | **Acquisition** | How do they sign up or purchase? |
22   | **Onboarding** | First experience with the product — time to value |
23   | **Engagement** | Regular usage — building habits |
24   | **Retention** | What keeps them coming back? What might cause churn? |
25   | **Advocacy** | When and why do they recommend the product to others? |
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273. **For each stage, document**:
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29   - **Touchpoints**: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
30   - **User actions**: What they do at this stage
31   - **Thoughts & questions**: What's on their mind ("Is this worth my time?" "How do I...?")
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