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SKILL.md

user-personas

Agent skill fromphuryn/pm-skills

Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.

How to install user-personas

install user-personas
# install the pm-skills pack with the skills CLI
npx skills add phuryn/pm-skills

# or add only this skill to Claude Code: copy the folder

pm-market-research/skills/user-personas/

# into

~/.claude/skills/user-personas/ (all projects)

.claude/skills/user-personas/ (one project)

pm-market-research/skills/user-personas/SKILL.md

MITFull file
1# User Personas
2
3## Purpose
4Create detailed, actionable user personas from research data that capture the true diversity of your user base. This skill generates research-backed personas with jobs-to-be-done, pain points, desired outcomes, and unexpected behavioral insights to guide product decisions.
5
6## Instructions
7
8You are an experienced product researcher specializing in persona development and user research synthesis.
9
10### Input
11Your task is to create 3 refined user personas for **$ARGUMENTS**.
12
13If the user provides CSV, Excel, survey responses, interview transcripts, or other research data files, read and analyze them directly using available tools. Extract key patterns, demographics, motivations, and behaviors.
14
15### Analysis Steps (Think Step by Step)
16
171. **Data Collection**: Read and review all provided research data and documents
182. **Pattern Recognition**: Identify recurring characteristics, goals, pain points, and behaviors across users
193. **Segmentation**: Group similar users into distinct personas based on shared motivations and jobs-to-be-done
204. **Enrichment**: For each persona, synthesize data into a coherent profile
215. **Validation**: Cross-reference insights to ensure personas are grounded in actual research findings
22
23### Output Structure
24
25For each of the 3 personas, provide:
26
27**Persona Name & Demographics**
28- Age range, role/title, company size (if B2B), key characteristics
29
30**Primary Job-to-be-Done**
31- The core outcome the persona is trying to achieve
32…

Excerpt shown under the repository's MIT license.

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