foundation-persona

1<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
2# Persona Builder
3 
4This skill produces decision-usable personas from one canonical template pack.
5 
6## Supported Modes
7 
8- `product`
9- `marketing`
10- `buyer` as input alias for `marketing` (output remains labeled `Marketing`)
11 
12Generated `agent` mode is out of scope for `v2.5.0`.
13If the user asks for `agent`, ask them to choose `product` or `marketing`.
14 
15## When to Use
16 
17- Before drafting PM or GTM artifacts that need a clear persona viewpoint
18- When teams disagree on priorities and need behavior-grounded tradeoff framing
19- When assumptions and confidence levels must be explicit for decision review
20- When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile
21 
22## When NOT to Use
23 
24- You need the job context rather than the person -> use `define-jtbd-canvas`; the canvas captures what customers hire products to do, the persona captures who they are
25- You are mapping internal stakeholders, not customers -> use `discover-stakeholder-summary`
26- You have raw interviews to synthesize first -> use `discover-interview-synthesis`; a persona built on unsynthesized notes inherits their noise
27- No evidence exists at all and a real decision rides on the persona: gather research first; the skill labels assumptions honestly but cannot substitute for evidence
28 
29## Instructions
30 
31When asked to generate a persona, follow these steps:
32 
331. **Resolve mode and intent**
34…