competitor-gap

1# Competitor Gap
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3## Requires
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5The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills
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7Their rankings are estimates (DataForSEO), yours are real (GSC). Diff them.
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9## Workflow
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111. **Competitor's keywords.** Via the workspace's DataForSEO tools — Labs `ranked_keywords` for the competitor domain (request shape: `native__get_provider_docs`, provider `dataforseo`). Pull top ~500 by volume. If DataForSEO isn't exposed in this workspace, check for connected `ahrefs`/`semrush` providers and use their organic-keywords endpoint instead; if none, stop and say which connection is missing.
122. **Competitor overview.** Labs `domain_rank_overview` — their estimated organic traffic and keyword count, for context.
133. **Your keywords.** `google_search_console__runRawSearchAnalytics`, dimension `["query"]`, last 90 days, high rowLimit — the full set of queries the user's site gets impressions for.
144. **Diff into three buckets:**
15   - **Gap** — competitor ranks top 20, you have zero impressions → new content needed
16   - **Behind** — you both rank but they're ≥ 5 spots ahead → improve existing page
17   - **Ahead** — you outrank them (report briefly; it's the moat)
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