seo-audit

1# SEO Audit
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3## Requires
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5The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills
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7Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.
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9## Workflow
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111. **Pick the property.** `google_search_console__listSites`. If several, use the one matching the user's domain; confirm only when ambiguous.
122. **Indexation.** `google_search_console__getIndexationSummary` — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages).
133. **Performance baseline.** `google_search_console__runRawSearchAnalytics`: last 90 days vs previous 90, dimensions `query` and `page` (two calls each period). Compute clicks/impressions/CTR/position deltas.
144. **Find the problems:**
15   - **Decaying pages** — pages whose clicks dropped >30% period-over-period
16   - **CTR anomalies** — queries with position ≤ 5 but CTR < 2% (title/meta problem)
17   - **Striking distance** — queries at position 8–20 with high impressions (one push from page 1)
18   - **Cannibalization** — same query, multiple ranking pages splitting clicks
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