seo-vs-ads

1# SEO vs Ads
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3## Requires
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5The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills
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7The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
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9## Workflow
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111. **Paid search terms.** `google_ads__runRawGaql` on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via `native__get_provider_docs`, provider `google_ads`, if needed.)
122. **Organic positions.** `google_search_console__runRawSearchAnalytics`, dimension `["query"]`, same window.
133. **Join on query** and bucket:
14   - **Double-paying** — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
15   - **Defensible** — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
16   - **Paid-only winners** — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
17   - **Organic-only converters** — strong organic queries with no ad coverage → scale candidates if ads team wants volume
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