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SKILL.md

ig-hashtag-strategist

Agent skill fromsergebulaev/instagram-skills

Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones. Sizes each tag as niche (under 50k posts), mid (50k to 500k), or broad (500k+), then assembles a 2-3 niche, 1-2 mid, 0-1 broad mix that a small or mid account can actually rank in, matched to the post content and rotated to avoid spam patterns. Use to choose hashtags for a caption, carousel, or Reel. Not for writing the caption itself (use ig-caption-writer).

How to install ig-hashtag-strategist

install ig-hashtag-strategist
# install the instagram-skills pack with the skills CLI
npx skills add sergebulaev/instagram-skills

# or add only this skill to Claude Code: copy the folder

skills/ig-hashtag-strategist/

# into

~/.claude/skills/ig-hashtag-strategist/ (all projects)

.claude/skills/ig-hashtag-strategist/ (one project)

skills/ig-hashtag-strategist/SKILL.md

MITFull file
1# Instagram Hashtag Strategist
2
3Pick 3-5 hashtags that actually help, sized so the post can rank. The 30-tag wall
4is dead: in 2026 hashtags work as topic labels, and a small account ranks in
5niche tags, not in million-post broad ones. This skill builds the sized set.
6
7## When to use
8
9- User has a caption, carousel, or Reel and needs hashtags
10- User is still posting 20-30 generic tags and wants the 2026 approach
11- User wants tags sized to where their account can actually rank
12
13## The model: size, not volume
14
15A tag's **size** is its total post count. The strategy is a mix so the post
16ranks in the small tags while touching the bigger ones.
17
18| Tier | Post count | Role | Use |
19|---|---|---|---|
20| Niche | under 50k | where a small/mid account can actually rank for hours | 2-3 |
21| Mid | 50k - 500k | enough audience, beatable competition | 1-2 |
22| Broad | 500k+ | a brief category-label touch, ranks for minutes | 0-1 |
23
24**Default: 3-5 total.** Full reasoning in `../../references/hashtag-strategy.md`.
25
26## Steps
27
281. **Get the post.** The caption, carousel topic, or Reel subject, plus the
29 target audience and the account's rough size (so the niche/mid split fits).
302. **Extract topics.** Pull the 3-5 real topics the post is about (the subject,
31 the niche community, the format, the outcome).
323. **Generate candidates per tier.** For each topic, propose niche, mid, and
33 broad candidates. Niche tags are specific and long-tail
34…

Excerpt shown under the repository's MIT license.

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