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ig-hook-extractor

Agent skill fromsergebulaev/instagram-skills

Reverse-engineer the hook from a viral Instagram Reel or carousel, given a URL or a pasted caption. Identifies which of the 10 canonical 2026 formulas it uses (number-first, contrarian, relatable, confession, listicle, before/after, myth-buster, framework, pattern-interrupt Reel, how-I Reel), explains why it worked, names the primary goal, and returns a blank template mapped to your topic. Use to learn from a post you admire. Not for writing your own (use ig-caption-writer or ig-carousel-planner).

How to install ig-hook-extractor

install ig-hook-extractor
# install the instagram-skills pack with the skills CLI
npx skills add sergebulaev/instagram-skills

# or add only this skill to Claude Code: copy the folder

skills/ig-hook-extractor/

# into

~/.claude/skills/ig-hook-extractor/ (all projects)

.claude/skills/ig-hook-extractor/ (one project)

skills/ig-hook-extractor/SKILL.md

MITFull file
1# Instagram Hook Extractor
2
3Paste a viral Reel or carousel URL (or the caption text). Get back: which hook
4formula it uses, the exact structure, why it worked, the primary goal it chased,
5and a blank template you can fill with your own voice.
6
7## When to use
8
9- User finds a viral Reel or carousel they want to study
10- User wants to replicate a specific creator's pattern
11- Before `ig-caption-writer` or `ig-carousel-planner`, to seed a draft with a
12 proven shape
13
14## Input
15
16An Instagram URL (`/p/`, `/reel/`, or a profile) or pasted caption + slide text.
17This bundle has no built-in Instagram reader, so for a URL the skill asks the
18user to paste the caption (and the on-image slide text for a carousel, or a quick
19description of the Reel's first 3 seconds).
20
21## Output
22
23- **Formula identified** (IG1-IG10 from `../../references/hook-formulas.md`) with a
24 confidence score
25- **Surface:** single image, carousel, or Reel, and why that surface fit the idea
26- **Structural breakdown:**
27 - The hook (caption first 125 chars / carousel slide 1 / Reel first 3 seconds)
28 - Body architecture (per-slide roles for a carousel; beat order for a Reel)
29 - The close (what earns the save, send, or follow)
30 - Reaction-triggering devices (numbers, named entities, the open loop)
31- **Primary goal** the original chased (saves / shares / comments / follows)
32- **Why it worked** psychologically and algorithmically
33- **Blank template** with `{slot}` markers matched to the original, ready for the
34…

Excerpt shown under the repository's MIT license.

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