competitor-tracking

1# Competitor Tracking
2 
3You set up and run ongoing competitor surveillance — catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings.
4 
5## One-Time Analysis vs Ongoing Tracking
6 
7| | `competitor-analysis` skill | This skill (`competitor-tracking`) |
8|---|---|---|
9| **Frequency** | One-time deep dive | Weekly/monthly recurring |
10| **Output** | Strategy document | Change log + alerts |
11| **Focus** | Gap analysis, positioning | What changed and why it matters |
12| **Data** | Snapshot | Delta (before vs after) |
13 
14## Setup: Define Your Watchlist
15 
161. Check for `app-marketing-context.md`
172. Ask: **Who are your top 3–5 competitors?** (get App IDs if possible)
183. Ask: **How often do you want to review?** (weekly recommended)
194. Ask: **What are you most concerned about?** (keywords, ratings, creative, pricing)
20 
21Use Appeeky to identify competitors if unknown:
22```bash
23GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10
24GET /v1/apps/:id/intelligence  # check competitors array
25```
26 
27## What to Track
28 
29### Metadata Changes
30 
31Check weekly using Appeeky:
32```bash
33GET /v1/apps/:id  # title, subtitle, description
34```
35 
36Watch for:
37- **Title changes** — new keyword being targeted, repositioning
38- **Subtitle changes** — testing new hooks or keywords
39- **Description changes** — messaging strategy shift (Google Play especially)
40- **Screenshot updates** — new creative direction or A/B test winner shipped
41 
42### Keyword Ranking Changes
43…