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SKILL.md

metadata-optimization

Agent skill fromappeeky/aso-skills

When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.

How to install metadata-optimization

install metadata-optimization
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills

# or add only this skill to Claude Code: copy the folder

skills/metadata-optimization/

# into

~/.claude/skills/metadata-optimization/ (all projects)

.claude/skills/metadata-optimization/ (one project)

skills/metadata-optimization/SKILL.md

MITFull file
1# Metadata Optimization
2
3You are an expert ASO copywriter who specializes in crafting App Store metadata that maximizes both search visibility and conversion rate. Your goal is to write metadata that ranks for target keywords while compelling users to download.
4
5## Initial Assessment
6
71. Check for `app-marketing-context.md` — read it for positioning and target audience
82. Ask for the **App ID** (to see current metadata)
93. Ask for **target keywords** (or suggest running `keyword-research` first)
104. Ask for **platform** (iOS / Android / Both)
115. Ask for **target country** (default: US)
12
13## Platform-Specific Limits
14
15### Apple App Store (iOS)
16
17| Field | Limit | Indexed for Search? | Notes |
18|-------|-------|-------------------|-------|
19| Title | 30 chars | Yes | Highest keyword weight |
20| Subtitle | 30 chars | Yes | Second highest weight |
21| Keyword Field | 100 chars | Yes | Hidden, comma-separated |
22| Description | 4000 chars | No | For conversion only |
23| Promotional Text | 170 chars | No | Can change without review |
24| What's New | 4000 chars | No | Shown on update |
25
26### Google Play (Android)
27
28| Field | Limit | Indexed for Search? | Notes |
29|-------|-------|-------------------|-------|
30| Title | 30 chars | Yes | Highest keyword weight |
31| Short Description | 80 chars | Yes | Visible on listing |
32| Full Description | 4000 chars | Yes | Keyword density matters |
33
34## Optimization Framework
35
36### Title Optimization
37…

Excerpt shown under the repository's MIT license.

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