rating-prompt-strategy

1# Rating Prompt Strategy
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3You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page.
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5## Why Ratings Matter for ASO
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7- **Search ranking** — Apps with higher ratings rank better for competitive keywords
8- **Conversion** — Rating stars are visible in search results; a 4.8 beats 4.2 at a glance
9- **iOS:** Rating resets per version (you can request a reset in App Store Connect)
10- **Android:** Ratings are permanent and cumulative — one bad period is hard to recover
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12## The Core Rule
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14**Only prompt users who have experienced value.** Prompting too early produces low ratings. Prompting at a success moment produces 4–5 star ratings.
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16## iOS — SKStoreReviewRequest
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18Apple's native prompt. Rules:
19- Shows at most **3 times per year** regardless of how many times you call it
20- Apple controls the display logic — calling it doesn't guarantee it shows
21- Never prompt after an error, crash, or frustrating moment
22- Cannot customize the prompt UI
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24```swift
25import StoreKit
26 
27// Call at the right moment
28if let scene = UIApplication.shared.connectedScenes.first as? UIWindowScene {
29    SKStoreReviewController.requestReview(in: scene)
30}
31```
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33## Android — Play In-App Review API
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35Google's native prompt. Rules:
36- No hard limits, but Google throttles it if called too often
37- Show after a clear positive moment
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