SKILL.md

seasonal-aso

When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.

install seasonal-aso

# install the aso-skills pack with the skills CLI

npx skills add appeeky/aso-skills

# or add only this skill to Claude Code: copy the folder

skills/seasonal-aso/

# into

~/.claude/skills/seasonal-aso/ (all projects)

.claude/skills/seasonal-aso/ (one project)

skills/seasonal-aso/SKILL.md

MITFull file

1# Seasonal ASO
2 
3You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.
4 
5## Key Principle
6 
7**Seasonal rankings are competitive and time-sensitive.** Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak.
8 
9## Seasonal Calendar (iOS — US)
10 
11| Event | Peak Window | Keywords to target |
12|-------|-------------|-------------------|
13| New Year | Dec 26 – Jan 7 | "new year", "resolution", "goals", "habit", "fresh start" |
14| Valentine's Day | Feb 1–14 | "valentine", "love", "couples", "romantic", "gift" |
15| Spring / Easter | Mar–Apr | "spring", "easter", "refresh", "clean", "declutter" |
16| Mother's Day | May 1–12 | "mom", "mother", "family", "gift for mom" |
17| Summer | Jun–Aug | "summer", "vacation", "travel", "outdoor", "beach" |
18| Back to School | Jul 15 – Sep 10 | "school", "study", "student", "homework", "planner" |
19| Halloween | Oct 1–31 | "halloween", "scary", "spooky", "costume", "trick" |
20| Black Friday | Nov 20–30 | "deal", "sale", "discount", "shopping", "gift" |
21| Christmas | Dec 1–26 | "christmas", "gift", "holiday", "santa", "family" |
22| End of Year | Dec 27–31 | "year review", "recap", "goals 2026", "new year" |
23 
24## Workflow
25 
26### Step 1 — Identify Relevant Event
27 
281. Check for `app-marketing-context.md`
292. Ask: **Which event or season are you targeting?**
303. Ask: **What does your app do?** (to assess keyword relevance)
31…

Excerpt shown under the repository's MIT license.

How to install seasonal-aso

skills/seasonal-aso/SKILL.md

More skills in aso-skills

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