brand-voice

1# Brand Voice
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3Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.
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5This skill produces a standalone voice document that can either live in the brand style guide or feed into it.
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9## When to use
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11- Defining brand voice for the first time
12- Auditing existing copy for voice consistency
13- Training a team, freelancer, or AI assistant on the brand voice
14- Refining a voice that exists but is inconsistent across applications
15- Adapting voice when a brand evolves (new audience, new positioning)
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17## When NOT to use
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19- Writing specific copy (use `content-and-copy`)
20- Brand visual identity work (use `brand-identity`)
21- Documenting a complete brand system (use `brand-style-guide`, which incorporates voice)
22- Initial brand exploration (use `brand-ideation`)
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26## Required inputs
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28- The brand and its positioning
29- The audience and what they need to hear
30- 5 to 10 examples of existing brand writing (if any)
31- 3 to 5 reference brands whose voice resonates with where this brand should go
32- Any voice attributes already specified in the brief
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36## The framework: 4 layers
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38Voice has four layers, stacked. Each layer constrains the one below it.
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40### Layer 1: Voice attributes
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42The constants. The personality traits that define how the brand sounds across every context.
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44Pick 3 to 5 attributes. Pair each with what it is NOT (the failure mode if overdone).
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