brand-archetype-system

1# Brand Archetype System
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3Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.
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5This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.
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9## When to use
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11- The user wants a starting point rather than designing from first principles
12- The user references a brand or aesthetic family they want to design near
13- Need to converge faster from many directions to one
14- The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)
15- The user wants to test what a brief would look like in a different archetype
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17## When NOT to use
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19- The user wants pure methodology guidance (use `brand-identity`)
20- The user is in early ideation needing positioning territories (use `brand-ideation`)
21- Defining voice for an existing brand (use `brand-voice`)
22- Documenting a finished brand (use `brand-style-guide`)
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26## How this composes with other skills
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28This skill works upstream of `brand-identity` (provides starting defaults that brand-identity refines into a finished system) and parallel to `creative-direction` (archetypes can be located by position on the 4 creative-direction axes).
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30Typical flow when this skill is invoked:
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