brand-ideation

1# Brand Ideation
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3Generate and converge on brand directions before committing to identity work. This is upstream of `brand-identity` (the visual system) and `brand-style-guide` (the documentation). It is the divergent-then-convergent thinking phase where ideas are cheap and direction matters more than polish.
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7## When to use
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9- Generating naming options for a new brand or product
10- Exploring positioning territories before committing
11- Building moodboards and visual direction options
12- Drafting narrative or origin-story angles
13- Helping the user converge from many half-ideas to one direction
14- Stress-testing an existing brand idea before investing in identity work
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16## When NOT to use
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18- The brand direction is already locked, the user wants logo and identity work (use `brand-identity`)
19- Documenting an existing brand system (use `brand-style-guide`)
20- Defining voice for an existing brand (use `brand-voice`)
21- Initial discovery and audience research (use `brand-discovery`)
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25## Required inputs
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27- The category or product type
28- The audience (at least roughly)
29- The reason this brand exists (the problem it solves or the gap it fills)
30- Constraints (existing brand assumptions, parent brand, regulatory limits)
31- Number of directions desired (typically 3 to 5)
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33If the audience is unclear, run `brand-discovery` first.
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37## The framework: 4 stages
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39Brand ideation moves through four stages. Each stage diverges (generate options) then converges (pick a direction).
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