art-direction

1# Art Direction
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3Direct creative work that extends the brand into specific deliverables. Photography, illustration, video, motion, campaigns, environmental design.
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5This skill assumes brand identity is approved (`brand-identity` complete). Art direction is about applying and extending it, not defining it.
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9## When to use
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11- Briefing photographers, illustrators, videographers
12- Developing campaign creative concepts
13- Directing in-house creative teams
14- Writing creative direction documents for vendors
15- Evaluating creative deliverables for brand fit
16- Adapting brand visual identity to a new format or context
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18## When NOT to use
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20- Setting project-wide aesthetic direction across multiple downstream skills (use `creative-direction` instead). This skill briefs specific creative deliverables; `creative-direction` produces the structured aesthetic brief that this skill consumes.
21- Defining brand visual identity from scratch (use `brand-identity`)
22- Day-to-day component design (use `design-standards`)
23- Writing copy for creative work (use `content-and-copy` or `landing-page-copy`)
24- Building a design system (use `design-system`)
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28## Required inputs
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30- The deliverable (photo shoot, illustration set, video, campaign)
31- The brand identity (visual system, voice, imagery direction)
32- The audience for this specific work
33- The goal (brand awareness, conversion, education, emotional connection)
34- Budget and timeline
35- Distribution context (where it will be seen)
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