chatbot-flow-design

1# Chatbot Flow Design
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3A senior growth practitioner's playbook for designing conversational flows for website chatbots and AI agents. Intent recognition architecture, branching logic, fallback handling, escalation to human, conversation analytics. The discipline of building a bot that knows what it knows and routes appropriately when it does not.
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5Most chatbots on the web fail in one of two ways. Scripted bots break the moment a user phrases something the script did not anticipate; the user gets pushed through a decision tree that does not fit their situation. LLM-powered bots without structure hallucinate; they confidently answer questions about pricing, policy, or capabilities and frequently make up answers, creating support burden and trust damage.
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7The chatbots that work do something different. They have an intent architecture that defines what the bot can and cannot handle. They ground their responses in a knowledge base so they do not invent facts. They have explicit fallback paths for unclear or out-of-scope intents. They escalate to humans cleanly when the bot's job is done. The audience trusts the bot because the bot is honest about its scope.
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