content-and-copy

1# Content and Copy
2 
3Write or edit content that serves a specific reader and goal. Stack-agnostic. This skill is for general content production. Specialized skills exist for landing pages (`landing-page-copy`) and email (`email-sequences`).
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7## When to use
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9- Writing a blog post or article
10- Drafting website copy (homepage sections, about, services)
11- Editing existing content for voice or clarity
12- Writing how-to guides, listicles, or explainers
13- Producing knowledge base or help center articles
14- Adapting brand voice to a specific piece
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16## When NOT to use
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18- Landing pages with conversion goals (use `landing-page-copy`)
19- Email campaigns or sequences (use `email-sequences`)
20- Brand voice definition (use `brand-voice`)
21- SEO keyword research (use `seo-keyword`)
22- Content strategy and planning (use `content-strategy`)
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26## Required inputs
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28- The piece to be written or edited
29- The target reader (specific audience segment)
30- The goal of the piece (inform, convert, rank, retain, entertain)
31- The brand voice (or willingness to define it)
32- Length target and any structural constraints
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34If brand voice is undefined, run `brand-voice` first or use a working voice and document it as you go.
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37 
38## The framework: 5 dimensions
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40Strong content is strong on all five. Weakness on any one drags the rest down.
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42### 1. Hook
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44The opening earns the read. Most readers decide whether to continue within 3 to 5 seconds.
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46**Strong hooks do one of:**
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