content-strategy

1# Content Strategy
2 
3Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.
4 
5This skill is the strategic layer. Tactical execution sits in `content-and-copy`, `landing-page-copy`, and `email-sequences`. SEO-driven content planning sits in `seo-keyword`. This skill stitches those together into a coherent program.
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8 
9## When to use
10 
11- Planning a new content program or relaunching an existing one
12- Defining editorial positioning and content pillars
13- Building an editorial calendar
14- Structuring topic clusters and content hubs
15- Establishing content governance (review, approval, lifecycle)
16- Aligning content with broader brand and revenue goals
17 
18## When NOT to use
19 
20- Writing specific content pieces (use `content-and-copy`)
21- Writing landing pages or sales copy (use `landing-page-copy`)
22- Writing email sequences (use `email-sequences`)
23- Pure keyword research (use `seo-keyword`, then return here for strategic planning)
24- Auditing existing content for keep/update/delete decisions (use `seo-content-audit`)
25 
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27 
28## Required inputs
29 
30- Brand positioning and audience (from `brand-discovery` or `creative-brief`)
31- Business goals the content needs to serve (traffic, leads, brand authority, retention)
32- Existing content inventory (if any)
33- Keyword research output (from `seo-keyword`) if SEO-driven
34- Production capacity (writers, budget, cadence)
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