ad-library-teardown

1# Ad Library Teardown
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3## Overview
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5Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.
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7## When to Use
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9Use this skill when the user asks to:
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11- analyze a competitor's active ads
12- search Meta/Facebook, Google, or LinkedIn ad libraries
13- extract ad hooks, CTAs, claims, offers, and landing page angles
14- compare ad messaging across competitors
15- summarize video ad transcripts
16- generate ad test ideas from competitor ads
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18## Data Sources
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20| Ad library | Search/list endpoint | Detail endpoint | Transcript endpoint |
21|---|---|---|---|
22| Meta/Facebook | `/v1/facebook/adLibrary/search/ads`, `/v1/facebook/adLibrary/company/ads`, `/v1/facebook/adLibrary/search/companies` | `/v1/facebook/adLibrary/ad` | `/v1/facebook/adLibrary/ad/transcript` |
23| Google | `/v1/google/adLibrary/advertisers/search`, `/v1/google/company/ads` | `/v1/google/ad` | n/a |
24| LinkedIn | `/v1/linkedin/ads/search` | `/v1/linkedin/ad` | n/a |
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26## Workflow
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281. **Find the advertiser**
29   - Use company search endpoints when the user provides only a brand name.
30   - Use domain/advertiser/page IDs when available.
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322. **Fetch active ads**
33   - Prefer active ads unless the user asks for historical analysis.
34   - Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.
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