social-listening-brief

1# Social Listening Brief
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3## Overview
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5Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.
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7## When to Use
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9Use this skill when the user asks:
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11- what are people saying about X?
12- monitor this brand/topic/category
13- find complaints or praise about a product
14- summarize recent social discussion
15- compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads
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17## Useful Sources
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19- Reddit search, subreddit search, posts, comments
20- TikTok search top/keyword/hashtag and comments
21- YouTube search, transcripts, comments
22- Instagram reels search and hashtag search
23- LinkedIn post search
24- Threads search
25- Google search when platform search is not enough
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27## Workflow
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291. Define topic, aliases, competitor names, and date window.
302. Search multiple relevant sources, not every source blindly.
313. Keep URLs, dates, platform, engagement metrics, and exact quotes.
324. Cluster conversations into themes.
335. Separate positive, negative, neutral, and mixed signals.
346. Highlight representative examples and action items.
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36## Output Format
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38```markdown
39# Social Listening Brief: {topic}
40 
41## Executive Summary
42- Main takeaway:
43- Conversation volume: Low/Medium/High
44- Sentiment: Positive/Neutral/Negative/Mixed
45- Confidence: High/Medium/Low
46 
47## Top Themes
48| Theme | Sentiment | Evidence | Representative quote/source |
49|---|---|---|---|
50…