competitor-social-research

1# Competitor Social Research
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3## Overview
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5Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.
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7## When to Use
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9Use this skill when the user asks to:
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11- compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
12- find what content is working in a niche
13- benchmark posting frequency, formats, topics, and engagement
14- identify content gaps or opportunities
15- build a social strategy from competitor research
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17## Workflow
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191. **Define competitors and platforms**
20   - Use provided handles/URLs.
21   - If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.
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232. **Fetch profile snapshots**
24   - Followers/subscribers
25   - Bio/positioning
26   - Links
27   - Verification/public metadata
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293. **Fetch recent content**
30   - Pull comparable recent windows per competitor.
31   - Track source URLs, dates, captions, formats, and metrics.
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334. **Find outliers per competitor**
34   - Use each account's own median baseline.
35   - Do not compare raw views between a huge brand and a small brand without context.
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375. **Analyze content strategy**
38   - Content pillars
39   - Formats
40   - Hook styles
41   - Posting cadence
42   - Offers/CTAs
43   - Use of founder/creator personality
44   - Community/comment patterns
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466. **Find gaps and opportunities**
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