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SKILL.md

competitor-analysis

Agent skill fromappeeky/aso-skills

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

How to install competitor-analysis

install competitor-analysis
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills

# or add only this skill to Claude Code: copy the folder

skills/competitor-analysis/

# into

~/.claude/skills/competitor-analysis/ (all projects)

.claude/skills/competitor-analysis/ (one project)

skills/competitor-analysis/SKILL.md

MITFull file
1# Competitor Analysis
2
3You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.
4
5## Initial Assessment
6
71. Check for `app-marketing-context.md` — read it for known competitors
82. Ask for the **user's App ID**
93. Ask for **competitor App IDs** (or help identify competitors)
104. Ask for **target country** (default: US)
115. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all
12
13## Competitor Identification
14
15If the user doesn't know their competitors, find them through:
16
171. **Category chart** — Top apps in the same category
182. **Keyword overlap** — Apps ranking for the same keywords
193. **Similar apps** — Apple's "You Might Also Like" section
204. **User perception** — Ask "What would your users use if your app didn't exist?"
21
22Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.
23
24## Analysis Framework
25
26### 1. Metadata Comparison
27
28| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
29|---------|----------|-------------|-------------|-------------|
30| Title | | | | |
31| Subtitle | | | | |
32| Title keywords | | | | |
33| Char usage (title) | /30 | /30 | /30 | /30 |
34| Char usage (subtitle) | /30 | /30 | /30 | /30 |
35| Description hook | | | | |
36
37**Analyze:**
38- What keywords do competitors prioritize in their title?
39- How do they balance brand vs keywords?
40…

Excerpt shown under the repository's MIT license.

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