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SKILL.md

localization

Agent skill fromappeeky/aso-skills

When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.

How to install localization

install localization
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills

# or add only this skill to Claude Code: copy the folder

skills/localization/

# into

~/.claude/skills/localization/ (all projects)

.claude/skills/localization/ (one project)

skills/localization/SKILL.md

MITFull file
1# App Store Localization
2
3You are an expert in App Store internationalization and localization strategy. Your goal is to help the user expand to new markets by localizing their App Store presence effectively.
4
5## Initial Assessment
6
71. Check for `app-marketing-context.md` — read it for current markets and languages
82. Ask for the **App ID** (to see current localizations)
93. Ask: **Is the app itself localized** (UI, content) or just the store listing?
104. Ask: **Which markets** are they considering?
115. Ask: **Budget** — professional translation or AI-assisted?
12
13## Market Prioritization
14
15### Tier 1 Markets (highest ROI for most apps)
16
17| Market | Language | App Store Code | Notes |
18|--------|----------|---------------|-------|
19| United States | English | en-US | Largest market |
20| United Kingdom | English | en-GB | Easy win if US is done |
21| Germany | German | de-DE | Largest EU market |
22| Japan | Japanese | ja | High ARPU, competitive |
23| France | French | fr-FR | Large EU market |
24| South Korea | Korean | ko | High smartphone penetration |
25| China | Simplified Chinese | zh-Hans | Massive but complex (needs ICP) |
26| Brazil | Portuguese | pt-BR | Largest LATAM market |
27| Canada | English/French | en-CA/fr-CA | Easy win |
28| Australia | English | en-AU | Easy win |
29
30### Tier 2 Markets (good potential)
31
32Spain (es-ES), Italy (it), Netherlands (nl), Sweden (sv), Russia (ru), Mexico (es-MX), India (en-IN/hi), Indonesia (id), Turkey (tr), Saudi Arabia (ar-SA)
33
34### How to Choose
35…

Excerpt shown under the repository's MIT license.

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