Skills for Real Engineers. Straight from my .agents directory.
39 skills
press-and-pr
Agent skill from
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
How to install press-and-pr
install press-and-pr
# install the aso-skills pack with the skills CLI
npx skills add appeeky/aso-skills# or add only this skill to Claude Code: copy the folder
skills/press-and-pr/
# into
~/.claude/skills/press-and-pr/ (all projects)
.claude/skills/press-and-pr/ (one project)
1# Press & PR for Apps23You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.45## Why Press Still Matters67- **Web referral** in App Store Connect directly tracks installs from press links8- **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence9- **Social proof** — "As seen on…" on your product page improves conversion10- **Apple editorial** — press coverage increases editorial featuring consideration11- **Organic amplification** — articles get shared, creating discovery beyond the original publication1213## Target Media Tiers1415### Tier 1 — High impact, harder to get1617| Publication | Focus | Notes |18|-------------|-------|-------|19| TechCrunch | Consumer tech, startups | Exclusives preferred |20| The Verge | Consumer tech | Curated; quality bar is high |21| Wired | Tech culture | Long-form, unique angle needed |22| Fast Company | Innovation, productivity | Strong business angle |23| 9to5Mac | iOS/macOS apps | App-specific, accessible |24| MacStories | iOS apps | Very accessible for indie devs |2526### Tier 2 — Accessible, meaningful reach2728| Type | Examples |29|------|---------|30| App review blogs | AppAdvice, TouchArcade (games), AppShopper |31| Niche newsletters | App-specific verticals (health, productivity, finance newsletters) |32| YouTube channels | AppFind, MKBHD (for significant apps), niche channels |33| Podcasts | App podcast appearances, niche shows |34…
Excerpt shown under the repository's MIT license.
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