keyword-research

1# Keyword Research
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3For a market or category, start with [category research](references/category-research.md) to identify demand branches and seeds. For an existing website, start with its URL inventory and check indexability before diagnosing weak keyword performance. For a single seed, begin directly with the workflow below. Establish the decision, product capabilities, market, language and channel. Reuse relevant project context (including {project}.md when available), existing queries, URLs and CSV exports. State reasonable assumptions. A single seed is enough. When exploring several seeds one at a time, complete the current one before continuing.
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5Read the relevant sibling skills by name from the installed collection or local repository. Start at the earliest missing input and stop at the requested deliverable.
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7| Request | Skill | Handoff |
8|---|---|---|
9| Find demand or long-tail expressions | keyword-discovery | Candidate queries with provenance |
10| Decide whether queries serve one page | keyword-clustering | Task, same-page variants, separate or uncertain branches |
11| Choose what to pursue first | keyword-opportunity | Priorities, reasons and evidence gaps |
12| Decide where validated demand belongs | keyword-mapping | Existing asset or proposed action per cluster |
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