podcast-marketing

1# Content: Podcast
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3Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
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5**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
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7## Initial Assessment
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9**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
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11Identify:
121. **Stage**: Planning, launching, growing
132. **Format**: Interview, solo, co-hosted, narrative
143. **Niche**: Target audience, listener personas
154. **Goals**: Downloads, authority, lead gen, repurposing
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17## Content Strategy
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19| Element | Guideline |
20|---------|-----------|
21| **Niche focus** | Define audience through listener personas; tailored content cuts through noise |
22| **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
23| **Episode structure** | Intro, main content, CTA; consistent format aids retention |
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25## Distribution & Discovery
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27| Channel | Share | Optimization |
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